A funny low of Advertising...!!!
Well, everyday when I start for my office first thing I do is to switch on FM in my car and leave to start yet another day. But today something really funny was fed to my ears while driving. It was a new commercial run for MP tourism which drew my attention and actually speaking took a little test of my math skills. Just to explain a bit about the ad, it is about a man who left his girl friend back to travel to Madhya Pradesh and explore its historic beauty. A little or I must say quite a bit funny exaggeration of the advertisement depicts that the man takes 2 years to return as he says there was a lot to see in MP. Now the funniest part comes....(wait for it..!) ...when he finds his girl friend already married to someone and he is being welcomed by a small baby who can very well talk and innocently calls him 'Mamaji'. The girl friend, and now someone else's wife complains that she kept waiting for him and how he took complete two years to return and mean while her 2 sisters got married and she was the last one to say yes. Now my curious mind wants to ask a million dollar question and I assume this could have been asked by the client who approved the advertisement at the first place or if we talk about the experience and specialization, seniors in advertising agency who made the ad could have corrected this blunder, that did someone do a math before narrating the incidents about the girls life?? I mean how can 3 sisters get married within 2 years span wherein the girl in question claims to be married the last and yet have a kid who speaks fluently! I mean did someone really approve this?? The whole irony of the ad sucks my thought so much that it fails to register which state tourism we are actually talking about. It is an absurd height of exaggeration that I cant digest it in spite of being a advertising & media specialist. Pls guys, I know creativity needs thinking out of the box but it definitely need not be a absurd and stupid exaggeration to this extent that it kills the whole idea of striking a cord at customers heart.
Well, everyday when I start for my office first thing I do is to switch on FM in my car and leave to start yet another day. But today something really funny was fed to my ears while driving. It was a new commercial run for MP tourism which drew my attention and actually speaking took a little test of my math skills. Just to explain a bit about the ad, it is about a man who left his girl friend back to travel to Madhya Pradesh and explore its historic beauty. A little or I must say quite a bit funny exaggeration of the advertisement depicts that the man takes 2 years to return as he says there was a lot to see in MP. Now the funniest part comes....(wait for it..!) ...when he finds his girl friend already married to someone and he is being welcomed by a small baby who can very well talk and innocently calls him 'Mamaji'. The girl friend, and now someone else's wife complains that she kept waiting for him and how he took complete two years to return and mean while her 2 sisters got married and she was the last one to say yes. Now my curious mind wants to ask a million dollar question and I assume this could have been asked by the client who approved the advertisement at the first place or if we talk about the experience and specialization, seniors in advertising agency who made the ad could have corrected this blunder, that did someone do a math before narrating the incidents about the girls life?? I mean how can 3 sisters get married within 2 years span wherein the girl in question claims to be married the last and yet have a kid who speaks fluently! I mean did someone really approve this?? The whole irony of the ad sucks my thought so much that it fails to register which state tourism we are actually talking about. It is an absurd height of exaggeration that I cant digest it in spite of being a advertising & media specialist. Pls guys, I know creativity needs thinking out of the box but it definitely need not be a absurd and stupid exaggeration to this extent that it kills the whole idea of striking a cord at customers heart.
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