Wednesday, January 28, 2015

A funny low of Advertising...!!!

Well, everyday when I start for my office first thing I do is to switch on FM in my car and leave to start yet another day. But today something really funny was fed to my ears while driving. It was a new commercial run for MP tourism which drew my attention and actually speaking took a little test of my math skills. Just to explain a bit about the ad, it is about a man who left his girl friend back to travel to Madhya Pradesh and explore its historic beauty. A little or I must say quite a bit funny exaggeration of the advertisement depicts that the man takes 2 years to return as he says there was a lot to see in MP. Now the funniest part comes....(wait for it..!) ...when he finds his girl friend already married to someone and he is being welcomed by a small baby who can very well talk and innocently calls him 'Mamaji'. The girl friend, and now someone else's wife complains that she kept waiting for him and how he took complete two years to return and mean while her 2 sisters got married and she was the last one to say yes. Now my curious mind wants to ask a million dollar question and I assume this could have been asked by the client who approved the advertisement at the first place or if we talk about the experience and specialization, seniors in advertising agency who made the ad could have corrected this blunder, that did someone do a math before narrating the incidents about the girls life?? I mean how can 3 sisters get married within 2 years span wherein the girl in question claims to be married the last and yet have a kid who speaks fluently! I mean did someone really approve this?? The whole irony of the ad sucks my thought so much that it fails to register which state tourism we are actually talking about. It is an absurd height of exaggeration that I cant digest it in spite of being a advertising & media specialist. Pls guys, I know creativity needs thinking out of the box but it definitely need not be a absurd and stupid exaggeration to this extent that it kills the whole idea of striking a cord at customers heart.

Wednesday, June 5, 2013

Let Us All Be Religious !

If they say love  is blind, it should rather be because when it has eyes, it becomes selfish and obnoxious..... And if love is blind, let humanity also follow the league lest world will not be a happy place to stay. Religion is nothing but a way of living your life, a set of beliefs that you follow , but when you decide to live a life of a selfish person and forget love and humanity you become a atheist no matter how many times you revolve around temples or visit a Mosque or attend morning prayers in church.

Let me tell you a story, the best friend of my mine happens to be a Muslim. When we all were in college and started our first semester, we were still not in a defined friend circle, slowly and gradually as time passed, we all started to form groups as per our common personality traits. At that time, my friends group was as big as ten members and we all used to have food together, block class seats for each other. Boys used to be even better friends and never hesitated to use each others shirts, shoe polish, and for that matter deo and shampoos too. This was the friendship and love for each other. We were still unaware about each others cast and religion. We were just friends, and we enjoyed that. My best friend used to be show stopper among female seniors and they all liked him for his knowledge of travelling and religions specially- Hinduism. He knew everything about what Bhagwad Gita preaches and what exactly led the Mahabharata Yuddh. He had traveled more temples across India than all of us and knew about all the Gods existing in India. He was the only guy whom I have ever seen listening to popular chants of Hindus, 'The Hanuman Chalisa'. His love for religion and humanity was impressive as he could never see anyone in pain or problem. Whenever someone needed help, he used to be the first one to volunteer. This is called being religious. It was the third semester when He told me his full name and then to my surprise he told me that he is a Muslim. I was glad to hear that!! He was the first one who never acted like a typical religious person but his heart was pure and full of compassion. He was truly religious.



You know, sometimes we need to really lift ourselves above the levels which people around us, the society has set for us so that you can actually follow what a true religion want us to. The color of the skin can fade, the memory that remembers what is being taught to us can vanish but what remains for eternity and people remember is what we did to others, how we made them feel good and how many hearts you have won. If we can be a that religious, we are the people of GOD, else the whole meaning of it becomes fake. And truly dangerous for the society.

Tuesday, May 21, 2013

Everything You Do.....

I like the way you encourage me,
I like the way you make me feel,
While you make those friendly gestures,
Seems like my heart is gonna steal.

Every day, you shower on me,
Those precious gifts that I have never known,
Not the petty worldly things,
But valuables pieces of enlightenment and all.

I like the way you help me out,
I like the way you make me groom.
You are like an Angel for me,
Coz I like the way everything you do.

I know, you want to touch the sky
That's even what I feel too
When you inspire and push me up.

Feels like, I will win over the world 'nd I will, I do..!


My two Guiding Stars...:-*

I often realized while returning from any places, that to part is a sad experience...That's what I realized today after reading a story about a Irish family, 'Going into Exile'. The son Michael and daughter Mary of a peasant are leaving to US to earn their living and to try to get rid of a nightmare of being poor. The most remarkable thing which touched me deeply is Michael's sensitive move...

"Then without looking at their mother, who lay in the chair with her hands clasped on her lap, looking at the ground in a silent, tearless steepor, they left the room. Each hurriedly kissed little Thomas who was not going to Kilmurrage, and then hand in hand, they left the house. As Michael was going out of the door he picked up a piece of loose whitewash from the wall and put it in his pocket."


I often feel the same when I leave back from Lucknow.. Every visit of mine is like a special occasion in the house, Maa & Papa stand at the platform as my train approaches Lucknow station and while the train is still stopping, I see Maa from the window trying to search me in the crowd getting out of the train.... As soon as I step out of the train, Maa's eyes sparkle and both of them hug me tight while dad taking my luggage away....It is a different feeling....seeing them after a long time..


I am unable to understand how time flies while I stay at home, this is what Maa complains every time I visit her....She anxiously wait for me to arrive and then in a flash time passes and there comes the day to leave back....This is the day when Maa is not feeling a happy self that I am still there with her, but she focuses on the fact that I will be leaving in some time.....She breaks in tears thinking about the same and still complaining how the time pass like a blink..... Papa has always been following a ritual of presenting me a bottle of cola and a pack of chips every time he comes to see me off at the station, It's been practiced now for the last 8-9 years since the time I have been away from home for studies......But for me it's not a ritual, for me and Papa it's a kind of  language to tell each other that we care, that we love......


I always miss you Papa Maa...... Your love is immense and far great as I know how you have given me the best out of life and how hard you have worked to see me where I am right now.....




Love to you both my Guiding Stars Maa and Papa...!!

............... 

Thursday, May 2, 2013

Indians Die.......But Who Cares???????

He took his last breaths in Pakistani hospital and spent last years of his life in Pakistani Jail. Sarabjit Singh, an Indian citizen who was falsely convicted of terrorism decades back. It was his fault that he lost his way and stepped on to Pakistani territory by mistake and that one single mistake changed his identity and subsequently entire course of his life including his family. He was just an Indian and nothing else, staying in a small village near Wagah border. It was his fault that he was not a big shot but just another citizen. It was his fault that he took a wrong walk!.. who cares if he suffered the punishment of a crime he never committed, Do u?

In India, no government cares who dies where and why. Everyday somewhere or the other, someone dies and pays a price of just being an ordinary citizen. he is a convict of being an Indian, a citizen of a country where dying is a regular affair, who cares?? The Anesthesia in our Government's circulatory system is so strong that it nullifies the emotions and does not give them a shock to see all this. The only one who can be shocked is Sarabjit's family, his two young daughters and his elder sister who fought for him till his last breath. Today on this Unfortunate Day, I feel more terrorized by the reaction of our Government than a terrorist attack cooked up by Pakistan. Home Minister visited his family today to console them on their loss. It seems they are so good at paying visits and then few days later nothing happens. All the consolation & promises just evaporate with a new sun in the sky. And then few days later someone else dies and leaves his history to become a breaking news on our news channels....

What is wrong with this country? Why is it that we are not able to give our citizens which our great leaders had promised us when we won our freedom. Gandhi ji taught us Non-violence but not 'Unjustified Silence' by our Government. Why don't they just act rather than paying visits and not taking an effective action. You know Mr. Prime Minister, by not taking appropriate actions at the right time we are delivering a message to those who are eyeing to take an advantage of the situation. And a recent example we know, China is invading in our lands in Ladakh!!......Are we not alarmed?? By acting so lethargic, are we not sending a message across the borders that we are too lazy to protect the dignity and integrity of this country!! This is HIGH time that our Government needs to wake up and introspect to find out the answer which every citizen is going to ask- Are we safe in this country?  Otherwise, everyday there will be a news of another road constructed by Chinese army in Indian territory and another Sarabjit killed by Pakistani Government..Do You Care??