Friday, January 30, 2015

CAN WE SAVE ONE LIFE ..?????????????

I want to start my post by asking this very critical question, Do we need to change the way we look at our society? And I will tell you why I am suddenly asking this question. I saw a very shocking news this morning on t.v. that some hundreds of under-age children are being rescued in Hyderabad from a bangle making factory. They all were working as bound laborers and were supplied to the factory owner for almost nothing. Now, one thing that out-rightly irritated me is that when I wanted to reconfirm the number of kids rescued by revisiting the news page online, I couldn't really find it on the front page of ndtv.com. It was neither on top stories listing nor on editorial section. Somehow, in the hustle bustle of Delhi Elections, this very critical issues got a back seat. No one wrote about: How conveniently future of hundreds of kids is being compromised by the factory owner who hired them or should I say bought them; What was the reason they were kept in bound conditions; Who are these people who can supply human beings illegally without even worrying about the law for a single second; How are the authorities trying to support these kids now and doing what to help them forget trauma of being captive in the factory for so many years. This is such a sensitive issue which unfortunately could not attract the attention of the news headlines online. 


Making a news is imporant but the most important thing is what do we do to help avoiding cases like these from happening in future. I can bet how much media attention a news like this would have got in US, where human loss is the ultimate loss. I fail to understand why value of life is so small in our country. All of us who can afford to get their kids admission in various hobby classes and science classes and all of that, but as a society are we able to think how we can change lives of thousands and millions of these kids who end up at places like these in their early childhood. At this age these kids should be learning new things and not earning for living. It breaks my heart when I see childhood and innocence going waste and news related to them getting neglected. Our government is announcing programmes like "Beti Bachao, beti Padhao" but what about under-privileged and poor children as a whole. What about their childhood, what about their dreams, what about their standard of living. Why is it that we don't think the future of all these children in this country is Ours too. Just because they are poor, they can be sold, abused, kept in inhuman conditions and treated like an object!! Government & authorities need to introspect and do something about it. And now there is an idea that comes to my mind, Why can't every well-off family in this country adopt one under privileged kid and support him or her for life. This might be thinking out loud but isn't it possible? Imagine if this happens all the under-privileged would be taken care of. If Members of Parliament can adopt villages for development then why can't each rich, wealthy, successful family adopt a under-privileged kids for the sake of their future?? Isn't it a worthy thought to call the day off and contemplate it in silence and figure out Can't we change one innocent life???  And won't it change the future of our society as a whole, will we not be then a happy & successful society in absolute sense!!?? Think about it...!!!!!

Wednesday, January 28, 2015

A funny low of Advertising...!!!

Well, everyday when I start for my office first thing I do is to switch on FM in my car and leave to start yet another day. But today something really funny was fed to my ears while driving. It was a new commercial run for MP tourism which drew my attention and actually speaking took a little test of my math skills. Just to explain a bit about the ad, it is about a man who left his girl friend back to travel to Madhya Pradesh and explore its historic beauty. A little or I must say quite a bit funny exaggeration of the advertisement depicts that the man takes 2 years to return as he says there was a lot to see in MP. Now the funniest part comes....(wait for it..!) ...when he finds his girl friend already married to someone and he is being welcomed by a small baby who can very well talk and innocently calls him 'Mamaji'. The girl friend, and now someone else's wife complains that she kept waiting for him and how he took complete two years to return and mean while her 2 sisters got married and she was the last one to say yes. Now my curious mind wants to ask a million dollar question and I assume this could have been asked by the client who approved the advertisement at the first place or if we talk about the experience and specialization, seniors in advertising agency who made the ad could have corrected this blunder, that did someone do a math before narrating the incidents about the girls life?? I mean how can 3 sisters get married within 2 years span wherein the girl in question claims to be married the last and yet have a kid who speaks fluently! I mean did someone really approve this?? The whole irony of the ad sucks my thought so much that it fails to register which state tourism we are actually talking about. It is an absurd height of exaggeration that I cant digest it in spite of being a advertising & media specialist. Pls guys, I know creativity needs thinking out of the box but it definitely need not be a absurd and stupid exaggeration to this extent that it kills the whole idea of striking a cord at customers heart.